HELLO USEFUL
Practical tools, templates and frameworks to help you work smarter, not harder.
There is a lot of business advice out there.
A lot of frameworks. A lot of downloads. And, increasingly, a lot of AI-generated guides telling you how to use AI.
This isn't about adding more noise.
hello useful is a growing collection of practical tools, checklists and frameworks designed to help you make your marketing clearer, your systems smarter and your work a little easier.
They’re based on the things I use, build and recommend in real businesses, stripped back, easy to understand and designed to actually be used.
No 47-page eBooks. No unnecessary jargon. Just useful stuff.
Take what you need. Make it your own. And if you get to the point where a checklist isn't quite enough, hellococo can help with that too.
RESOURCE DOWNLOADS
AI READINESS CHECKLIST
Before you add another AI tool, work out what you actually need.
AI can save time, improve processes and make good people even more capable, but only when it's solving the right problems.
The AI Readiness Checklist helps you take a practical look at where your business is now, where AI could genuinely help, and what needs to be considered before you start adding more tools.
Use it to look at:
how your team is currently using AI
repetitive and time-consuming work
marketing and content
internal processes and workflows
customer communication
data, privacy and governance
team capability and confidence
where the biggest opportunities might be
Free download. Practical questions. A much better place to start than another list of prompts.
Need help working out what comes next? Explore the AI + Business Efficiency package >
CRM HEALTH CHECK
You're collecting customer data. Are you actually using it?
Your database can be one of the most valuable marketing assets your business has, and it doesn't need to involve an enormous CRM, complicated automation or a Salesforce-sized budget.
The CRM Health Check is a simple way to look at what you're collecting, how you're managing it and where there may be opportunities you're currently missing.
We'll look at things like:
what customer data you're collecting
where it lives
database health and cleanliness
segmentation
customer journeys
email and communication
automation opportunities
re-engagement
measurement
what you could be doing next
Because your lowest-hanging marketing opportunity might already be sitting in your database.
Need help turning it into action? Explore the CRM + Customer Growth package >
coming soon
More useful stuff is on the way.
I'm continually building tools and frameworks through my work with marketing, AI, CRM and business systems. When something feels useful enough to share, it'll end up here.
Project Management Tool Selector
A practical guide to choosing between ClickUp, Asana, Monday, Basecamp, Productive and the rest, based on how your business actually works.
AI Tools I Actually Use
Not 100 “game-changing” tools you've never heard of. A practical shortlist of tools worth knowing about and what they're genuinely useful for.
Marketing Clarity Checklist
A quick health check across your brand, channels, content and customer journey to help identify where your attention should go next.
If there is anything you would like to focus on as a resource, feel free to get in touch.
Need ongoing support? Take a look at the Senior Hands package >
Need more than a checklist?
Sometimes a template is enough. Sometimes you need someone to come in, understand the problem and help you actually fix it.
hellococo provides senior marketing, AI, CRM, systems and project support — without another full-time hire.